Davines is a family-owned, premium haircare company founded in Parma, Italy. Each of the products in the Essential Haircare line of shampoos, conditioners, and styling aids is produced from a different family's farm, each located in a different part of Italy.

Davines is committed to sustainable beauty and taking care of the earth. Davines uses only the minimum amount of plastic required to protect and contain their products. In the Essential Haircare line, each product is packaged in 100% recyclable food-grade plastic which is freezer, dishwasher, and microwave safe.

Each product in the More Inside line of styling products comes individually gift-wrapped. It's like opening a present for yourself every time you stock up on products to keep your hair looking great. Inside each styling product, you'll find an uplifting quote to inspire you and brighten your day.

"By creating beauty we want to encourage people to take care of themselves, and of the environment in which they live, and of the things they love." -Davines