LEEN AND BERTUS STARTED LEARNING MENS HAIRCUTTING WHEN THEY WERE JUST FOURTEEN YEARS OLD. WITH THEIR LOVE OF CLASSIC BARBERING AND THE INFLUENCES OF ROCK N ROLL, KUSTOM KULTURE AND ITS SUBCULTURES, IT WAS INEVITABLE THAT ONE DAY LEEN AND BERTUS WOULD OPEN SCHOREM HAARSNIJDER EN BARBIER.
Schorem is an old school men-only barbershop in the heart of the working class city of Rotterdam. The shop specializes in the classic cuts that have proven themselves over the decades: pompadours, flattops, contours and the other styles featured on Schorem famous barbershop posters.
Since its opening, Schorem has been frequented by greasers, rockers, bikers, psychobillys, ruffians and other fine gentleman scumbags from every echelon of society. With more than fifty years of barbering and grooming experience these Rotterdam Barbers have now formulated pomades worthy of their exacting standards. As old school barbers they dug deep into the history of pomades to formulate what they belief are the worlds finest, Reuzel.
Reuzel is the Dutch word for lard and is a wink to a past when pomades were made from animal fats and fragranced with apples. The word pomade actually comes from the french word pomme, meaning apple.
Reuzel offers a complete line of products created especially for men including shampoos, conditioner, tonics, water- and wax-based styling products, and beard care products, all of which are available at Youphoria.